Friends, you must have heard the name of marketing and also know about it, but do you all know what is digital and online marketing? If you know, well, if you do not know then today through this article we will tell you what is digital marketing, what are its types? And what are its benefits?
As we know that today is the era of online, in today’s era everything has become online. Internet has made our lives better and through this we can enjoy many facilities like shopping, ticket booking, recharge, bill payment, online transactions etc. sitting at home through phone or laptop only. Today, due to this growing trend of users towards the Internet, almost all businesses are adopting digital marketing.
What is digital marketing?
Digital marketing is a method by which products and brands are passed on to people in the global market through the Internet. Which is quite different from the traditional way. In which you can promote your product or service globally through mobile and laptop / computer.
Digital marketing is a simple way to reach new customers. Digital marketing is marketing to reach more people in less time. With digital marketing, manufacturers can monitor their activities, their needs as well as reach their customers. Where is the trend of customers, what is the customer seeing, all these can be discussed through digital marketing.
Type of Digital Marketing
1. Search Engine Marketing (SEO) –
This is a technical method that places a website or webpage at the top of Google search engine results. By doing this, you can show your website at the top of the search engine results, which will increase the number of viewers. For this, we have to make our website according to keywords and SEO guidelines.
2. Search Engine Marketing (SEM) –
As we know that social media is a group, it comes with many websites, such as Facebook, Twitter, Instagram, LinkedIn, etc.Today everyone uses social media, through which a person can express their views in front of thousands of people. With the help of this social media you can promote your business and reach your new customer.
3. Email Marketing-
E-mail marketing is the delivery of products by any company via e-mail to the customer. Email marketing is essential for all companies, as any company gives its customers time to time for new offers and discounts, for which email marketing is a convenient way. Through this, the relationship between the company and the customer remains.
4. Pay per click advertising (PPC)-
Pay-per-click means an advertisement that has to be paid for viewing. Which is used for more traffic on websites and blogs, in which the advertiser pays a fee each time they click on their ad.
Benefit of digital marketing?
The benefits of digital marketing are many. The group of potential clients that are discovered online is an a lot bigger group of individuals than you are probably going to have the option to pull in locally. Utilizing digital marketing, you can contact a huge group of spectators in a manner that is both financially savvy and quantifiable.
Some of its major benefits are as follows:-
- You can target your customer easily.
- Its result is good in a short time.
- You can reach more customers for less money than traditional marketing methods.
- Digital marketing helps a business build brand loyalty.
- It is very easy to get feedback from your customer through this.
- Through this you can easily convert the inquiry into sales.
- You can track responses to your marketing efforts immediately